Photo by Karolina Kinčinaitė
Photo from Forest Coffee
Dillon Coffee Lab & Espresso Bar
Sharing unique roasts with our community and guiding you through the coffee journey in pursuit of your favorite cup.
DCL specializes in establishing direct trade relationships with Colombian farmers, bringing unique beans to Summit County, and creating an inclusive community space to serve as an anchor in the downtown Dillon core.
Through collaboration and developing a deep understanding of the DCL story as it intermingles with the delicate history and inspiring future of Dillon, we crafted an authentic brand identity and compelling narrative, to be used across both print and digital channels.
This strategic approach successfully positioned Dillon Coffee Lab as a leading coffee roaster from the very start, highlighting their unique offerings, scenic lake views, and welcoming atmosphere. The brand’s consistent presence has quickly established authority and attracted a dedicated customer base.
Dillon Coffee Lab draws inspiration from East Asian coffee culture, emphasizing rich flavors, innovative brewing techniques, and fostering community and connection. By blending meticulous attention to detail and design with the owners’ humble, playful, and altruistic spirit, we crafted a brand that is both clean and natural, as well as vibrant, imaginative, and out of this world.
Reflecting this cultural connection, the logo is inspired by the traditional Japanese hanko—a signature stamp used for authentication and identification, often featuring a family crest or ‘kamon’ within a simple, two-tone square or circular design. With deep roots in Japan, China, and Korea, the hanko symbolizes authenticity and personalization.
To highlight the owners’ creative and altruistic values, we developed graphics that showcase not only the experimental spirit of the café but also the extraordinary creativity infused into each brew.
Dillon Coffee Lab strikes a balance between simplicity and innovation, playfulness and depth, resulting in an imaginative brand identity that resonates globally, and sometimes reaches beyond it.
SERVICES:
Creative Direction
Brand Identity & Logo Design
Website Design
Copywriting
Package Design
Cafe Design
The Challenge
The challenge for Dillon Coffee Lab was to effectively communicate the owners’ passion for establishing direct trade partnerships with Colombian coffee farmers and sharing these distinctive roasts with the community. To achieve this, we needed to develop a brand identity that authentically reflected their commitment to quality and sustainability.
Results
Through comprehensive market research and a deep understanding of the owners’ vision and audience connection, we crafted a cohesive brand strategy. This included creating a comprehensive suite of marketing materials—such as café signage, website design, retail packaging, business cards, social media strategy, and print collateral—that would authentically convey their story and differentiate them in a competitive market.
Marketing Collateral
Website Design
Since launching Dillon Coffee Lab’s website, we achieved remarkable results: nearly 3,000 visits and over 4,400 page views within the first three months—representing an extraordinary 437% month-over-month growth during their initial quarter open. This explosive digital engagement underscores the strength of their brand presence and the immediate impact of our strategic efforts.
Online Reviews
Dillon Coffee Lab achieved a remarkable milestone by accumulating 100 five-star Google reviews within just 60 days of opening. These outstanding reviews fueled a surge in foot traffic, translating into increased sales and demonstrating the powerful impact of a compelling digital reputation. This rapid growth highlights the success of our strategy in establishing Dillon Coffee Lab as a trusted and impressive coffee shop.
Photo from Forest Coffee