Photo by Ian Keefe
Camilla Affelin Energy Coach
To empower women to cultivate a life of authenticity, abundance, and flow through transformative energy practices. Because for each person aligned and rooted in their inner power, the ripple effect reaches far beyond themselves.
Camilla combines intuitive healing with accountable action to empower clients to build self-trust and take meaningful steps towards alignment. Her holistic guidance ignites a ripple effect that transforms relationships—with oneself and loved ones, both past, present, and future—cultivating abundance, authenticity, and collective upliftment.
Through collaboration and developing a deep understanding of Camilla’s transformative offerings and unique approach to healing, we crafted an aligned brand identity, detailed client avatars, compelling messaging, and an entire suite of creative marketing materials to be used across both print and digital channels.
This strategic approach successfully positioned Camilla as an experience coach ready to partner with those interested in investing in their own holistic healing.
Photo by Gustav Gullstrand
Services:
Creative Direction
Brand Positioning
Brand Identity & Logo Design
Messaging
Marketing Collateral
Copywriting
The Challenge
The challenge for Camilla Affelin was to effectively represent the expansive tools and modalities she holds in her toolbox, and how she intuitively uses these various strategies to support her clients with a tailored approach. Camilla’s offerings are ever-evolving, growing, and her approach is deeply intuitive, striving to meet her clients where they are and with exactly what they need.
Results
Through comprehensive market research and a deep understanding of the owners’ vision and audience connection, we crafted a cohesive brand strategy with detailed Ideal Client Avatars and tailored messaging along with a full creative suite. Our goal was to showcase Camilla’s variety of offerings and how she can speak to the specific pain points her audience is experiencing and how she can support them through her intuitive, tailored approach.
Photo by Farhan Nsrdn
Brand Values
Empowerment
We all hold the power to create change—our energy, thoughts, and actions shape our reality. You are the one you’ve been waiting for, guiding ourselves to our own awakening.
Integrity & Authenticity
Sustainable change and growth come from aligning our actions with what feels true and meaningful. Commit to designing and living your life in a way that honors your own unique values.
Alignment
True transformation happens when we integrate mind, body, and energy into our daily actions. Through this alignment, you will achieve more clarity and flow in your life.
Abundance & Possibility
There are no limits to what we can achieve when we clear energetic blocks and take deliberate action. Approach your life with the curiosity and wonder of a student, embracing innovative ways of thinking and making sense of our magical and ever-evolving world.
Accountability & Responsibility
We are not victims of our circumstances; everything happens for a reason, guiding us to our own awakening. Hold yourself accountable, embrace your journey and take responsibility for your own evolution–consistent change is born through consistent action.
Community & Connection
Lasting change does not occur in a silo. Embrace connecting with your community to spark larger change, action, and ripple effects. Foster an attitude of warmth and inclusivity to connect, share, and grow with other women.
Photo by Shana Van Roosbroek
Ideal Client Avatars & Messaging
Marketing Collateral
Photo by Payson Wick